May 21: The Making of Trade Science Books: Best Practices from a Distinguished Imprint

SCIENCE WRITERS IN NEW YORK (SWINY)

cordially invites you to attend

 

The Making of Trade Science Books:

Best Practices from a Distinguished Imprint

 

Door prizes: 5 copies of Frankenstein’s Cat and 5 copies of Gravity’s Engines!

In 2010, book publisher Farrar, Straus and Giroux and Scientific American magazine formed a book imprint — Scientific American / Farrar, Straus and Giroux — that draws on the editorial and marketing expertise of both publishers in order to produce general interest science books. Two publishers who head up this distinguished imprint — Fred Guterl, Executive Editor of Scientific American, and Amanda Moon, Senior Editor at Scientific American / Farrar, Straus and Giroux —  will discuss the strategies and trends that drive success in today’s science book market.

publishersThey will be joined by two of the imprint’s authors — Caleb Scharf, author of Gravity’s Engines: How Bubble-Blowing Black Holes Rule Galaxies, Stars, and Life in the Cosmos and The Copernicus Complex, and Emily Anthes, author of Frankenstein’s Cat: Cuddling Up to Biotech’s Brave New Beasts — will share their experiences not only in developing their works but also in promoting and publicizing them. These authors each represent different arenas of the science book world (one being a journalist, and the other, a scientist).

authors

The panel will discuss:

  • strategies and trends that drive success in today’s science book market.
  • what makes a good trade science book generally
  • what today’s readers look for in a science book
  • how science books take shape, from idea to published work
  • how authors and their publishers collaborate best together to draw the interest of the target audiences

This discussion will take place during the kick-off week for North America’s largest publishing event, BookExpo America (BEA) to be held at New York City’s Jacob Javits Convention Center May 29 – June 1.

When:
Tuesday, May 21, 2013
6:00 pm – 8:00 pm

Where:
Editorial Freelancers Association (EFA) Headquarters
71 West 23rd Street, 4th Floor

ADMISSION:
SWINY and EFA members attend at no cost, and nonmembers pay $15.

RSVPhttp://swiny.pandaform.com/pub/mlm0k7/new

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