May 13: Branding Yourself — and Your Outlet — in the Digital Age

istock_000008724062xsmallUPDATE: Deadline extended until 5 p.m., Monday, May 11!

Want to set yourself or your organization apart from all the competition? You’re in luck — dozens of high-tech tools (and even a few no-tech ones) can help you build a brand.

Join us for a special presentation exclusively for science writers. Whether you are a freelance or staff journalist or a public information officer, at this career-building program, Denise Graveline will show you how to develop just the right combination for highlighting your unique assets. She’ll share the best multimedia techniques to capitalize on what she calls The Four Ps:

  • Profiles
  • Publishing
  • People
  • Personality.

Wed., May 13
Networking and refreshments begin at 6 p.m., program begins at 6:30.

4 West 43rd Street, in the Columbia Room (SWINY board members will be available to direct you)


Free for 2009 dues-paid SWINY members
$10 for nonmembers
Or join for 2009 for $20

Click here to RSVP before Monday, May 11

About the Presenter:
Denise Graveline, president of don’t get caught.

In more than 20 years as an effective and engaging communicator, Graveline has held senior posts at the U.S. Environmental Protection Agency; two major scientific societies, the American Chemical Society and the American Association for the Advancement of Science; and a leading philanthropy, The Robert Wood Johnson Foundation. In each position, she reinvented communications by enhancing professionalism, improving client service, and meeting the organization’s strategic needs. She was named Washington Women in Public Relations’ Washington PR Woman of the Year in 2002, recognizing her career achievements and her community activism.

Questions? Email

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